{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/comment-choisir-marketplace-comparatif-criteres-selection.html#dataset",
    "name": "Comment choisir sa marketplace : comparatif et critères de sélection — Dataset Q&A",
    "description": "Choisir entre une place de marché et un site e-commerce indépendant est un arbitrage crucial pour les marchands. Si les marketplaces offrent une visibilité immédiate, elles imposent une forte dépendance, des frais élevés et la captivité de la preuve sociale. Pour préserver ses marges et posséder ses données clients, développer sa propre plateforme s'avère indispensable. Des solutions sur mesure ou des architectures comme Drupal permettent de s'affranchir de ces contraintes algorithmiques. L'agence ONI accompagne cette transition vers un écosystème digital souverain, performant et sécurisé, garantissant la rentabilité à long terme de votre activité.",
    "url": "https://data.oni.fr/comment-choisir-marketplace-comparatif-criteres-selection.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-07-22T09:38:20+02:00",
    "about": [
        {
            "@type": "Thing",
            "name": "marché",
            "sameAs": "https://www.wikidata.org/wiki/Q330284"
        },
        {
            "@type": "Thing",
            "name": "commerce en ligne",
            "sameAs": "https://www.wikidata.org/wiki/Q484847"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "expérience utilisateur",
            "sameAs": "https://www.wikidata.org/wiki/Q1047808"
        },
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        },
        {
            "@type": "Thing",
            "name": "logistique",
            "sameAs": "https://www.wikidata.org/wiki/Q177777"
        },
        {
            "@type": "Thing",
            "name": "marge bénéficiaire nette",
            "sameAs": "https://www.wikidata.org/wiki/Q1187906"
        },
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        },
        {
            "@type": "Thing",
            "name": "Amazon Business",
            "sameAs": "https://www.wikidata.org/wiki/Q124472956"
        },
        {
            "@type": "Thing",
            "name": "Guerre des prix",
            "sameAs": "https://www.wikidata.org/wiki/Q2668479"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "Les relais-livraison dans la logistique du e-commerce, l'émergence de deux modèles",
            "author": [
                {
                    "@type": "Person",
                    "name": "Virginie Augereau"
                },
                {
                    "@type": "Person",
                    "name": "Lætitia Dablanc"
                },
                {
                    "@type": "Person",
                    "name": "Rémi Curien"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "HAL (Le Centre pour la Communication Scientifique Directe)"
            },
            "url": "https://doi.org/10.46298/cst.12080",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.46298/cst.12080"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Migrations, circulations, mobilités",
            "author": [
                {
                    "@type": "Person",
                    "name": "Nathalie Ortar"
                },
                {
                    "@type": "Person",
                    "name": "Monika Salzbrunn"
                },
                {
                    "@type": "Person",
                    "name": "Mathis Stock"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "Presses universitaires de Provence eBooks"
            },
            "url": "https://doi.org/10.4000/books.pup.49893",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.4000/books.pup.49893"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Une approche praxéologique de la connaissance dans le domaine de la formation. Éléments pour un cadre théorique",
            "author": [
                {
                    "@type": "Person",
                    "name": "Brigitte Albero"
                },
                {
                    "@type": "Person",
                    "name": "Christian Brassac"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "Revue française de pédagogie"
            },
            "url": "https://doi.org/10.4000/rfp.4253",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.4000/rfp.4253"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/comment-choisir-marketplace-comparatif-criteres-selection.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/comment-choisir-marketplace-comparatif-criteres-selection.json"
        }
    ]
}