{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/comment-optimiser-votre-calendrier-editorial.html#dataset",
    "name": "Comment optimiser votre calendrier éditorial pour une production de contenu efficace — Dataset Q&A",
    "description": "Un calendrier éditorial bien optimisé est essentiel pour une stratégie de contenu efficace. Cet article vous guide à travers les étapes clés : définition des objectifs, choix des formats et des canaux, planification des publications et analyse des performances. Grâce à des conseils pratiques et des outils adaptés, vous apprendrez à structurer votre contenu pour maximiser son impact et atteindre votre audience de manière cohérente.",
    "url": "https://data.oni.fr/comment-optimiser-votre-calendrier-editorial.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2025-02-19T07:48:01+01:00",
    "about": [
        {
            "@type": "Thing",
            "name": "marketing de contenu",
            "sameAs": "https://www.wikidata.org/wiki/Q558685"
        },
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "ligne éditoriale",
            "sameAs": "https://www.wikidata.org/wiki/Q3240166"
        },
        {
            "@type": "Thing",
            "name": "productivité",
            "sameAs": "https://www.wikidata.org/wiki/Q2111958"
        },
        {
            "@type": "Thing",
            "name": "média social",
            "sameAs": "https://www.wikidata.org/wiki/Q202833"
        },
        {
            "@type": "Thing",
            "name": "intelligence artificielle",
            "sameAs": "https://www.wikidata.org/wiki/Q11660"
        },
        {
            "@type": "Thing",
            "name": "gestion de projet",
            "sameAs": "https://www.wikidata.org/wiki/Q179012"
        },
        {
            "@type": "Thing",
            "name": "automatisation",
            "sameAs": "https://www.wikidata.org/wiki/Q24410992"
        },
        {
            "@type": "Thing",
            "name": "audience cible",
            "sameAs": "https://www.wikidata.org/wiki/Q2604680"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "Segmentation de marché, différenciation de produit et stratégie marketing",
            "author": [
                {
                    "@type": "Person",
                    "name": "Peter R. Dickson"
                },
                {
                    "@type": "Person",
                    "name": "James L. Ginter"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "SAGE Publications"
            },
            "url": "https://doi.org/10.1177/076737018800300103",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1177/076737018800300103"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Stratégie en temps de crise",
            "author": {
                "@type": "Person",
                "name": "Franck Tannery"
            },
            "publisher": {
                "@type": "Organization",
                "name": "JLE"
            },
            "url": "https://doi.org/10.3166/rfg.193.21-27",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.3166/rfg.193.21-27"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/comment-optimiser-votre-calendrier-editorial.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/comment-optimiser-votre-calendrier-editorial.json"
        }
    ]
}