{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/definir-qualifier-trafic-qui-compte.html#dataset",
    "name": "Pourquoi le trafic n’est rien sans intention : définir et qualifier le trafic qui compte — Dataset Q&A",
    "description": "Générer du trafic ne suffit pas : encore faut-il attirer les bons visiteurs. Définir et qualifier le trafic qui compte implique d’identifier les profils les plus pertinents pour votre activité et vos objectifs commerciaux. L’analyse des sources, du comportement des utilisateurs et des taux de conversion permet de distinguer le volume de la performance réelle. En concentrant vos efforts sur un trafic qualifié, vous améliorez la qualité des leads, optimisez votre taux de transformation et renforcez la rentabilité de vos actions digitales. L’enjeu est de privilégier la pertinence à la simple quantité.",
    "url": "https://data.oni.fr/definir-qualifier-trafic-qui-compte.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-02-12T07:39:29+01:00",
    "about": [
        {
            "@type": "Thing",
            "name": "web traffic",
            "sameAs": "https://www.wikidata.org/wiki/Q1172573"
        },
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        },
        {
            "@type": "Thing",
            "name": "marketing numérique",
            "sameAs": "https://www.wikidata.org/wiki/Q1323528"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        },
        {
            "@type": "Thing",
            "name": "indicateur clé de performance",
            "sameAs": "https://www.wikidata.org/wiki/Q860554"
        },
        {
            "@type": "Thing",
            "name": "taux de rebond",
            "sameAs": "https://www.wikidata.org/wiki/Q895134"
        },
        {
            "@type": "Thing",
            "name": "audience cible",
            "sameAs": "https://www.wikidata.org/wiki/Q2604680"
        },
        {
            "@type": "Thing",
            "name": "génération de leads",
            "sameAs": "https://www.wikidata.org/wiki/Q1583910"
        },
        {
            "@type": "Thing",
            "name": "mot clé",
            "sameAs": "https://www.wikidata.org/wiki/Q1128340"
        }
    ],
    "citation": [
        {
            "@type": "CreativeWork",
            "name": "La numérimorphose des courses ordinaires : une approche par les usages",
            "author": {
                "@type": "Person",
                "name": "Loïc Comino"
            },
            "publisher": {
                "@type": "Organization",
                "name": "HAL (Le Centre pour la Communication Scientifique Directe)"
            },
            "url": "https://openalex.org/W2785306649"
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Systèmes d'information",
            "author": {
                "@type": "Person",
                "name": "Michel VOLLE"
            },
            "publisher": {
                "@type": "Organization",
                "name": "Editions Techniques de l Ingenieur"
            },
            "url": "https://doi.org/10.51257/a-v1-h5990",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.51257/a-v1-h5990"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/definir-qualifier-trafic-qui-compte.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/definir-qualifier-trafic-qui-compte.json"
        }
    ]
}