{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/gestion-de-contenu-cms.html#dataset",
    "name": "Contenu Web : pourquoi il importe (et comment il soutient une stratégie d’acquisition) — Dataset Q&A",
    "description": "Tout savoir sur la gestion de contenu avec des CMS. Bien choisir son CMS, Wordpress, Joomla, Prestashop, Drupal, lequel est le meilleur ?",
    "url": "https://data.oni.fr/gestion-de-contenu-cms.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-02-09T10:17:17+01:00",
    "about": [
        {
            "@type": "Thing",
            "name": "petites et moyennes entreprises",
            "sameAs": "https://www.wikidata.org/wiki/Q622439"
        },
        {
            "@type": "Thing",
            "name": "marketing de contenu",
            "sameAs": "https://www.wikidata.org/wiki/Q558685"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        },
        {
            "@type": "Thing",
            "name": "indicateur clé de performance",
            "sameAs": "https://www.wikidata.org/wiki/Q860554"
        },
        {
            "@type": "Thing",
            "name": "moteur de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q4182287"
        },
        {
            "@type": "Thing",
            "name": "expérience utilisateur",
            "sameAs": "https://www.wikidata.org/wiki/Q1047808"
        },
        {
            "@type": "Thing",
            "name": "retour sur investissement",
            "sameAs": "https://www.wikidata.org/wiki/Q939134"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "Perspectives de l'OCDE sur les PME et l'entrepreneuriat 2021",
            "author": {
                "@type": "Person",
                "name": "Michel Kalika"
            },
            "publisher": {
                "@type": "Organization",
                "name": "Éditions OCDE"
            },
            "url": "https://doi.org/10.1787/dbe26a97-fr",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1787/dbe26a97-fr"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Segmentation de marché, différenciation de produit et stratégie marketing",
            "author": [
                {
                    "@type": "Person",
                    "name": "Peter R. Dickson"
                },
                {
                    "@type": "Person",
                    "name": "James L. Ginter"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "SAGE Publications"
            },
            "url": "https://doi.org/10.1177/076737018800300103",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1177/076737018800300103"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/gestion-de-contenu-cms.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/gestion-de-contenu-cms.json"
        }
    ]
}