{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/le-referencement-naturel.html#dataset",
    "name": "Référencement naturel : ce qu’il apporte vraiment aux PME performantes — Dataset Q&A",
    "description": "Améliorez votre référencement positionnement ! Découvrez des stratégies SEO prouvées pour grimper dans Google et attirer plus de clients.",
    "url": "https://data.oni.fr/le-referencement-naturel.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-05-18T16:40:11+02:00",
    "about": [
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        },
        {
            "@type": "Thing",
            "name": "petites et moyennes entreprises",
            "sameAs": "https://www.wikidata.org/wiki/Q622439"
        },
        {
            "@type": "Thing",
            "name": "stratégie d'entreprise",
            "sameAs": "https://www.wikidata.org/wiki/Q17992487"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "web traffic",
            "sameAs": "https://www.wikidata.org/wiki/Q1172573"
        },
        {
            "@type": "Thing",
            "name": "indicateur clé de performance",
            "sameAs": "https://www.wikidata.org/wiki/Q860554"
        },
        {
            "@type": "Thing",
            "name": "retour sur investissement",
            "sameAs": "https://www.wikidata.org/wiki/Q939134"
        },
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "TRANSFORMATION DIGITALE : 5 leviers pour l’entreprise, David Fayon, Michaël Tartar, Pearson, 2014",
            "author": [
                {
                    "@type": "Person",
                    "name": "Philippe Mutricy"
                },
                {
                    "@type": "Person",
                    "name": "Elise Tissier"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "CAIRN.INFO"
            },
            "url": "https://doi.org/10.3917/vse.199.0131d",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.3917/vse.199.0131d"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Vers une nouvelle approche de la performance commerciale d'un nouveau produit industriel",
            "author": {
                "@type": "Person",
                "name": "Françoise Dorey"
            },
            "publisher": {
                "@type": "Organization",
                "name": "SAGE Publications"
            },
            "url": "https://doi.org/10.1177/076737018600100201",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1177/076737018600100201"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/le-referencement-naturel.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/le-referencement-naturel.json"
        }
    ]
}