{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/page-accueil-soyez-direct-differencie.html#dataset",
    "name": "Page d’accueil : soyez direct et différencié — Dataset Q&A",
    "description": "La page d'accueil d'un site Web, aussi connue sous le vocable home-page pour les plus téméraires d'entre nous, est un sujet récurrent qui est souvent abordé lors de mes premiers entretiens avec un prospect. Au sujet de cette fameuse page, on me pose plusieurs questions : comment doit-elle être construite ? Que doit-on impérativement y trouver ? Voici quelques pistes de réflexions sur le sujet.",
    "url": "https://data.oni.fr/page-accueil-soyez-direct-differencie.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-06-21T10:15:45+02:00",
    "about": [
        {
            "@type": "Thing",
            "name": "accueil principal",
            "sameAs": "https://www.wikidata.org/wiki/Q5296"
        },
        {
            "@type": "Thing",
            "name": "site web",
            "sameAs": "https://www.wikidata.org/wiki/Q35127"
        },
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "ligne de flottaison",
            "sameAs": "https://www.wikidata.org/wiki/Q492878"
        },
        {
            "@type": "Thing",
            "name": "image de marque",
            "sameAs": "https://www.wikidata.org/wiki/Q453181"
        },
        {
            "@type": "Thing",
            "name": "Test A/B",
            "sameAs": "https://www.wikidata.org/wiki/Q1810071"
        },
        {
            "@type": "Thing",
            "name": "moteur de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q4182287"
        },
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "Références",
            "author": {
                "@type": "Person",
                "name": "Jean-François Nogier"
            },
            "publisher": {
                "@type": "Organization",
                "name": "Dunod"
            },
            "url": "https://doi.org/10.3917/dunod.nogie.2020.01.0335",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.3917/dunod.nogie.2020.01.0335"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Agent virtuel et confiance des internautes vis-à-vis d’un site web",
            "author": [
                {
                    "@type": "Person",
                    "name": "Jean-François Lemoine"
                },
                {
                    "@type": "Person",
                    "name": "Jean-François Notebaert"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "CAIRN"
            },
            "url": "https://doi.org/10.3917/dm.061.0047",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.3917/dm.061.0047"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/page-accueil-soyez-direct-differencie.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/page-accueil-soyez-direct-differencie.json"
        }
    ]
}