{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/seo-pour-petites-entreprises.html#dataset",
    "name": "Liste de contrôle SEO pour les sites Web de petites entreprises — Dataset Q&A",
    "description": "Cet article propose une liste de contrôle SEO adaptée aux petites entreprises pour accroître leur visibilité en ligne et attirer davantage de clients. Il aborde les éléments clés comme l’audit SEO technique, l’importance de l’expérience utilisateur, le choix des mots-clés, l’optimisation du contenu, l’utilisation des balises schéma, et la création de backlinks de qualité. Ces conseils permettent de concurrencer les grandes marques en ligne et d’obtenir un succès durable en investissant efficacement dans le référencement naturel.",
    "url": "https://data.oni.fr/seo-pour-petites-entreprises.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-02-10T09:39:42+01:00",
    "about": [
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        },
        {
            "@type": "Thing",
            "name": "petite entreprise",
            "sameAs": "https://www.wikidata.org/wiki/Q11772616"
        },
        {
            "@type": "Thing",
            "name": "expérience utilisateur",
            "sameAs": "https://www.wikidata.org/wiki/Q1047808"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "données structurées",
            "sameAs": "https://www.wikidata.org/wiki/Q26813700"
        },
        {
            "@type": "Thing",
            "name": "mot clé",
            "sameAs": "https://www.wikidata.org/wiki/Q1128340"
        },
        {
            "@type": "Thing",
            "name": "marketing de contenu",
            "sameAs": "https://www.wikidata.org/wiki/Q558685"
        },
        {
            "@type": "Thing",
            "name": "web traffic",
            "sameAs": "https://www.wikidata.org/wiki/Q1172573"
        },
        {
            "@type": "Thing",
            "name": "taux de rebond",
            "sameAs": "https://www.wikidata.org/wiki/Q895134"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "SEO Baidu : référencement naturel et marketing en Chine",
            "author": {
                "@type": "Person",
                "name": "Véronique Duong"
            },
            "publisher": {
                "@type": "Organization",
                "name": "ISTE Group"
            },
            "url": "https://doi.org/10.51926/iste.9781784052249",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.51926/iste.9781784052249"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Évaluation de l'expérience utilisateur (UX) et son influence sur l'indexation des moteurs de recherche",
            "author": {
                "@type": "Person",
                "name": "Sébastien Chevalier"
            },
            "publisher": {
                "@type": "Organization",
                "name": "Fonds de recherche du Québec"
            },
            "url": "https://doi.org/10.69777/366157",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.69777/366157"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/seo-pour-petites-entreprises.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/seo-pour-petites-entreprises.json"
        }
    ]
}