{
    "@context": "https://schema.org",
    "@type": "Dataset",
    "@id": "https://data.oni.fr/webmarketing-offre-irresistible.html#dataset",
    "name": "Webmarketing : pourquoi il vous faut une offre irrésistible ? — Dataset Q&A",
    "description": "Dans un environnement numérique ultra-concurrentiel, créer une offre irrésistible est essentiel pour capter l’attention et convertir efficacement. Inspiré des principes de Claude C. Hopkins, ce concept repose sur l’inversion du risque en rassurant l’acheteur. Une offre irrésistible doit lever les objections des prospects, se différencier des concurrents et générer un effet \"Waouh\". Pour y parvenir, il est crucial de comprendre son client idéal, d’analyser la concurrence, de tester différentes formules et d'intégrer des éléments de preuve sociale et de persuasion. Attention toutefois à garantir la rentabilité économique et à bien valoriser votre offre auprès de votre audience.",
    "url": "https://data.oni.fr/webmarketing-offre-irresistible.html",
    "inLanguage": "fr-FR",
    "license": "https://creativecommons.org/licenses/by-sa/4.0/",
    "creator": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "publisher": {
        "@type": "Organization",
        "@id": "https://www.oni.fr/#organization",
        "name": "Outsourcing Network Intelligence",
        "alternateName": "ONI",
        "url": "https://www.oni.fr/"
    },
    "dateModified": "2026-02-12T08:19:07+01:00",
    "about": [
        {
            "@type": "Thing",
            "name": "Inversion du risque",
            "sameAs": "https://www.wikidata.org/wiki/Q17134473"
        },
        {
            "@type": "Thing",
            "name": "conception-rédaction",
            "sameAs": "https://www.wikidata.org/wiki/Q624896"
        },
        {
            "@type": "Thing",
            "name": "Cybermarketing",
            "sameAs": "https://www.wikidata.org/wiki/Q3008173"
        }
    ],
    "mentions": [
        {
            "@type": "Thing",
            "name": "Claude C. Hopkins",
            "sameAs": "https://www.wikidata.org/wiki/Q711306"
        },
        {
            "@type": "Thing",
            "name": "Robert Cialdini",
            "sameAs": "https://www.wikidata.org/wiki/Q1198516"
        },
        {
            "@type": "Thing",
            "name": "preuve sociale",
            "sameAs": "https://www.wikidata.org/wiki/Q2993355"
        },
        {
            "@type": "Thing",
            "name": "Test A/B",
            "sameAs": "https://www.wikidata.org/wiki/Q1810071"
        },
        {
            "@type": "Thing",
            "name": "Persona",
            "sameAs": "https://www.wikidata.org/wiki/Q695255"
        },
        {
            "@type": "Thing",
            "name": "taux de conversion",
            "sameAs": "https://www.wikidata.org/wiki/Q2604926"
        },
        {
            "@type": "Thing",
            "name": "optimisation pour les moteurs de recherche",
            "sameAs": "https://www.wikidata.org/wiki/Q180711"
        }
    ],
    "citation": [
        {
            "@type": "ScholarlyArticle",
            "name": "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique",
            "author": {
                "@type": "Person",
                "name": "Pierre Volle"
            },
            "publisher": {
                "@type": "Organization",
                "name": "SAGE Publications"
            },
            "url": "https://doi.org/10.1177/076737019501000103",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1177/076737019501000103"
            }
        },
        {
            "@type": "ScholarlyArticle",
            "name": "Les stratégies d'influence dans les situations de travail en chine et en France",
            "author": [
                {
                    "@type": "Person",
                    "name": "M LACASSAGNE"
                },
                {
                    "@type": "Person",
                    "name": "P CASTEL"
                },
                {
                    "@type": "Person",
                    "name": "P FU"
                }
            ],
            "publisher": {
                "@type": "Organization",
                "name": "Elsevier BV"
            },
            "url": "https://doi.org/10.1016/s1162-9088(04)00048-9",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "DOI",
                "value": "10.1016/s1162-9088(04)00048-9"
            }
        }
    ],
    "distribution": [
        {
            "@type": "DataDownload",
            "encodingFormat": "text/html",
            "contentUrl": "https://data.oni.fr/webmarketing-offre-irresistible.html"
        },
        {
            "@type": "DataDownload",
            "encodingFormat": "application/json",
            "contentUrl": "https://data.oni.fr/webmarketing-offre-irresistible.json"
        }
    ]
}